Friday, September 02, 2005

Donate money to Hurricane Katrina Victims via iTunes

Donate  to the Red Cross for vitims of Hurricane Katrina through the iTunes Music Store. Donations can be provided in amounts ranging from $5 to $200. All of your donation goes directly to the Red Cross and Apple will provide you with an iTunes Music Store receipt for your donation. Apple states that they will not share your personal information with the Red Cross.

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Thursday, September 01, 2005

Apple drops the Mac mini money-back guarantee

In a quick turnaround, Apple pulled the plug on the Mac Mini test-drive. Apple was offering customers the chance the try the Mac mini risk free for 30 days. If a customer decided that they didn't want to keep it, they could have returned the Mini within 30 days.

I would speculuate that Steve Jobs didn't approve the promotion prior to its initiation. Perhaps the promotion was so popular that Apple would have run out of Minis in a short period of time. Note that Apple would not have been able to sell any returned Mini's as new, Apple would have to sell them as refurbished systems. Perhaps this is something that Apple didn't want to do as it would eventully eat into profits and margains. Either way, it looks bad for Apple to offer such a promotion and then cancel it in very short order.

I thought that the Mac mini test drive promotion was an excellent way to open the door to more switchers. I encourage Apple to do whatever it takes to get more people to switch. The world must learn from Apple itself why a Mac and OS X make sense. Apple needs to design a strong marketing campaign to push sales of Macs and OS X. I think that a Mac advertisement is LONG overdue. I'd like to see Apple place advertisements on television, not just Mac based magazines or the occasional newspaper article. Apple should inform consumers that Macs and OS X are the best platform for one's Digital Lifestyle. If Apple markets the safety, stability, and security, of OS X given today's cyberthreats, Mac sales would likely increase and more people will "Switch To a Mac"

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Tuesday, August 30, 2005

Apple offers 30-day Mac mini money-back guarantee

Apple offers 30-day Mac mini money-back guarantee

Apple has kicked off a new promotion that enables customers to "test drive" the Mac mini for 30 days without risk. Anyone who purchases a Mac mini is eligible for a refund if they are not satisfied. Apple states the following:

- "We’re so confident you’ll love your new Mac mini, we’ll let you test drive it for 30 days with no risk. If you decide you don’t want it, we’ll take it back."

- "If you don't love it, call us within 30 days of your order and we'll arrange for you to return your system — including the Apple keyboard and mouse — for a full refund."

The offer also applies to the purchase of an Apple keyboard and mouse alongside the Mini. The offer is valid until October 31, 2005.

Overall, I think this is a smart move by Apple as it will get those who are considering the switch to try a Mac and OS X. This should end up bringing more people to the platform and it will be a win-win for Apple and the people who made the Switch To A Mac.

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